How to start a resin business
Starting a resin business can be a fun and rewarding adventure. Resin art is popular, and many people love unique, handmade items. So if you want to start a resin business, you have come to the right place.
So starting this type of business might be a good idea if you want to make money from home.
If you enjoy crafting with resin, turning your hobby into a business is a great way to share your handmade resin ideas with others and make some extra money.
In this article, we’ll walk you through the basics to start a resin business. From gathering supplies to setting up an online shop, we’ll cover everything you need to know to get started.
Let’s dive into the steps to turn your passion for resin into a thriving business!
How to start a resin business
1. Research the resin Market
Before diving into your resin business, research the market to understand the demand for resin products. Check out popular resin items on platforms like Etsy, Amazon, and social media.
Really spend some time watching Instagram reels and TikTok so see what’s happening out there. Resin making has really come a long way since I started with it. There’s some really cool things being done with resin.
Identify what sells well and what trends are emerging. This will help you determine what products to create and sell.
Some easy things to make are resin magnets and resin trays and I find that these are selling really well on Etsy and Amazon when I was looking at shops. You can go to their completed listings to see what’s selling the best.
But you will have to do your own research to find a good niche within the resin craft.
Next, analyze your competition. Look at other resin businesses to see what they offer and at what price points.
Identify gaps in the market that you can fill with your unique products. This research will give you insights into pricing, marketing strategies, and customer preferences.
Finally, learn about your target audience. Understand who they are, what they like, and how much they are willing to spend.
If you go on Etsy and put the search Resin Jewelry or Resin Art and set the price to over $100 you will see some fantastic ideas.
Knowing your audience will help you tailor your products and marketing efforts to meet their needs and preferences.
See our articles about the best resin artists and top selling resin jewelry for more inspiration. Remember, never ever copy someone. Make your own way.
2. Name your business
Choosing a name can be difficult. We have a whole article dedicated to how to choose a resin business name that will help you out with some ideas. How to choose a resin business name.
3. Create a Business Plan
A business plan is super helpful for outlining your goals and strategies. Start with a clear vision of what you want to achieve with your resin business.
Define your mission, target audience, and unique selling points. This will serve as your guide throughout your business journey.
Don’t worry if you have never done this before. I get my budget and plans from Etsy. Some of the sellers have digital plans where you can upload them to Google docs and then others have some really great printables.
Include a detailed plan for your products. Decide what types of resin items you will create, such as jewelry, resin trays, or large resin tables.
Outline your production process, from sourcing materials to creating the finished product. Make sure to consider the time and costs involved. If you don’t know your prices and what things cost, then you are setting up for failure from the start.
Your business plan should also cover marketing and sales strategies. Figure out how you will promote your products and where you will sell them.
Set realistic sales goals and create a budget for marketing expenses. A well-thought-out business plan will keep you focused and organized as you start your resin business.
4. Gather Supplies and Equipment
To start a resin business, you’ll need the right supplies and equipment. Begin by sourcing high-quality resin and hardeners or UV resin.
In addition to resin, you’ll need molds, mixing tools or a resin mixing machine, and safety gear. Choose molds that suit your product range, and invest in good mixing tools to ensure the resin is properly blended.
Safety gear, such as gloves and resin masks, is important to protect yourself from fumes and skin contact.
Organize your workspace to keep all your supplies and equipment easily accessible. Having a dedicated area for your resin work will help you stay productive and maintain a professional setup.
We have a helpful guide on resin supplies and materials list for beginners that has what you will need to get started.
Regularly check your inventory and restock supplies to avoid interruptions in your production process.
5. Perfect Your Craft
Before launching your resin business, make sure your skills are polished. Spend time experimenting with different techniques and styles.
Practice creating various products so that you can consistently produce high-quality items.
Get feedback from friends, family, or fellow crafters. Constructive criticism can help you identify areas for improvement.
Consider taking workshops or online courses to learn new techniques and stay updated with the latest trends in resin art.
Document your process and create standard operating procedures. This will help you maintain consistency in your products and streamline your production.
Perfecting your craft will give you confidence in your work and ensure customer satisfaction.
6. Set Up an Online Presence
Start by promoting your business on Instagram and Tiktok. Start sharing works in progress, completed pieces and videos of your set ups.
If you don’t want to show your face, you don’t have to. There’s many many TikTok accounts that are faceless.
Next, create an online store for your resin business. Use a platform that is easy to navigate and visually appealing. Etsy or WordPress is great for this.
Your website should showcase your products, provide information about your business, and include contact details. Many crafters go to Etsy because it’s easy to set up and you can get selling right away.
But don’t expect sales to come pouring in. It’s no different than any other online store where you have to promote and make your listings SEO friendly all yourself.
Another platform that is getting popular is Amazon Handmade.
7. Price Your Products Competitively
Pricing your resin products correctly is something you will need to learn as you go ahead with your business. Start by calculating the cost of materials, labor, and overhead expenses.
This will give you a baseline for your pricing. Account for all costs to make sure you are making a profit. đź’˛
Check other sellers to see what similar products are selling for. This will help you understand the pricing range and position your products competitively. Avoid pricing too low, as it may undervalue your work, and too high, as it may deter customers.
Consider offering different price points by creating a range of products. For example, offer smaller, less expensive items alongside more elaborate and higher-priced pieces. This will appeal to a broader audience and increase your chances of making sales.
8. Promote Your Resin Business
Collaborate with influencers or bloggers in the crafting community. They can help promote your products to their followers, increasing your visibility.
Offer them free samples or discounts in exchange for reviews or features on their platforms. Some of the good ones require payment.
A word of caution. Don’t just randomly send money or product without diving into their numbers first.
Participate in local craft fairs and markets. These events provide an opportunity to showcase your products and connect with more people.
Hand out business cards and collect email addresses to build a mailing list for future promotions and updates.
9. Provide Excellent Customer Service
Customer service can make or break your resin business. Always aim to exceed customer expectations. Respond to inquiries promptly and professionally. Be transparent about your processes, including production and shipping times.
Offer a satisfaction guarantee to build trust with your customers. If something goes wrong with an order, handle it quickly and efficiently. Providing refunds, exchanges, or replacements can turn a negative experience into a positive one.
Encourage customer feedback and reviews. Positive reviews can attract new customers and improve your business’s reputation. Use constructive criticism to make improvements and show customers that you value their opinions.
10. Manage Your Finances
Proper financial management is essential for a successful resin business. Keep track of all your expenses and income. Regularly review your financial statements to understand your business’s performance.
Create a budget for your business operations. This should include costs for materials, marketing, shipping, and any other expenses. Stick to your budget to avoid overspending and ensure your business remains profitable.
This shop on Etsy has a ton of templates that you can download and use.
Set aside money for taxes. As a business owner, you will need to pay taxes on your earnings.
Consult with a tax professional to understand your obligations and ensure you comply with all regulations. Proper financial management will keep your business running smoothly and sustainably.
11. Stay Updated and Adapt
The resin art market is constantly evolving, so staying updated with trends. Follow industry blogs, join online communities, and attend workshops to keep your skills and knowledge current.
This will help you stay ahead of the competition and offer fresh, appealing products.
Be open to feedback and ready to adapt your business strategies. Regularly review your sales and customer feedback to identify areas for improvement.
If certain products or marketing strategies are not working, be willing to make changes.
12. Get Your Products into Gift Guides
One of the best resin business ideas is to get into a gift guide. Featuring your products in gift guides can significantly boost your resin business. Start by researching popular gift guides that align with your target audience.
Look for blogs, magazines, and websites that regularly publish gift recommendations, especially around holidays and special occasions.
Once you’ve identified potential platforms, reach out to the editors or bloggers who curate these guides.
Craft a compelling pitch highlighting the unique aspects of your resin products and why they would make perfect gifts.
In closing: Thank you for taking the time to read this article on starting a resin business. We hope you found the tips and information helpful and inspiring.
Starting a new venture can be challenging, but with passion and perseverance, you can turn your resin art into a successful business. Best of luck on your journey, and happy crafting!
